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6 Indie Brands New York’s Fashion Crowd Are Loving


Before second-skin tops officially became a thing late last year, they were all I would see on my daily work commute into Manhattan. Preceding that, before Telfar became a global phenomenon, gracing Oprah’s Favorite Things List, they were the bag of choice for my Brooklyn fashion friends in the industry. If you notice a style or brand suddenly gaining favor within the city’s creative community, chances are it’ll be the next thing the rest of the globe will be watching. 

Essentially, what I’m getting at is that New Yorkers are pretty darn good at trend prediction. It’s usually a long path for a thing to become a certified trend, but 99% of the time, where this trail begins is with the new or underground brands that build a devoted following. To get an idea of which names will be in the spotlight next year, I conducted an informal poll to see which emerging brands New Yorkers are clinging to the most. From sustainable loungewear labels to quirky, niche accessories these are the designers and brands making waves right now in the city that never sleeps.



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