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Malouf Foundation to Host Forging Freedom Event at Las Vegas Market


The Forging Freedom event will highlight how businesses can become OnWatch Advocates, a free certification program that empowers organizations to combat sex trafficking in their community.

On Monday August 23, the Malouf Foundation™ is inviting all attendees at Las Vegas Market to their sixth Forging Freedom event. This year, the event highlights how companies can become OnWatch Advocates. OnWatch is an online, free, hour-long training designed to help users recognize and report the signs of sex trafficking.


“We’re excited to host our Forging Freedom event, which connects the industry to high-impact opportunities that can help prevent human trafficking” said Malouf Foundation Executive Director Jake Neeley. “We invite everyone to the Malouf showroom to learn how to include your employees in this important work. People who have taken the OnWatch training have already identified multiple individuals in trafficking situations and made a huge difference.”


Groups enrolled in the OnWatch Advocate Program make a commitment to combat trafficking by training at least 90 percent of employees or participants through the OnWatch training. Once they reach the minimum percentage goal, groups receive a one-year certification badge and marketing materials to share on their platforms.


Barry Whitehead, principal of Legacy Logistics, said of training his staff: “My team has experienced the unpredicted benefits of the OnWatch training. It has softened our hearts, strengthened our culture, and created a more engaged team. We stand for something bigger than any one of us could individually.”


CEO Sam Malouf said, “Alongside this event, we are releasing a new module featuring the story of a survivor named Alia. She, and another survivor, will speak at the event and introduce this exciting opportunity. You won’t want to miss it!”


The event is August 23 from 4:45pm to 5:45pm at the Malouf showroom in Suite B1350. Interested individuals can RSVP here. Groups interested in the OnWatch Advocate Program can visit or email for additional information.


All suspected trafficking situations should be reported to the National Human Trafficking Hotline at 1-888-373-7888.



About Malouf Foundation

Formalized in 2016 and operating out of Logan, Utah, the Malouf Foundation is a registered 501(c)3 nonprofit organization dedicated to confronting child sexual exploitation, specifically sex trafficking and online abuse. The Foundation fulfills its mission by providing education through OnWatch, promoting healing through Rooms Restored and the Utah Trafficking Aftercare Center, and ensuring justice for survivors through children’s advocacy centers. Supported by the network of Malouf Companies, the Malouf Foundation gives 100 percent of its resources to the people it serves. For more information or to make a donation, visit


About OnWatch

Launched in 2020 by Safe House Project and the Malouf Foundation, OnWatch is a survivor-led and informed education platform that empowers people to spot, report and prevent trafficking in the United States. A registered 501(c)3 nonprofit organization in Logan, Utah, OnWatch is dedicated to increasing victim identification and supporting survivors on their path to freedom. The Malouf Foundation and Safe House Project were united by the shared belief that survivors should have the strongest voice in combating trafficking. To learn more about OnWatch or to take the free training, visit


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