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Serta Simmons’ Gordon Hecht Gives Back with Tunnels to Towers Fundraiser


September 11, 2021 will mark  the 20th anniversary of World Trade Center attack.  Each year the charitable organization known as “Tunnels 2 Towers” commemorates the bravery of NY Firefighter Stephen Siller with a fundraising run. In NY, the event follows the path Siller took when he ran through the streets of Brooklyn and through the Brooklyn Battery Tunnel to the Twin Towers (in full pack) to rescue people trapped in the buildings.  He lost his life that day.

Gordon Hecht, Senior Manager-In Store Concepts for Serta Simmons Bedding and a frequent editorial contributor to Furniture World Magazine (click here to see them), has followed in Siller’s exact footsteps in past years.  This year he will join 1,000 people in St. Augustine, Florida to run the same distance. Similar runs throughout the US will commemorate the 20th anniversary of the attacks on 9/11 as well.

Gordon’s hopes to raise  at least $2,001 to benefit Tunnels 2 Towers with 100 donations of $20.01 each.

See his fundraising page for more information about Tunnels 2 Towers and its fundraising efforts that supply enabled housing for wounded first responders and military veterans. In addition, the organization provides full mortgage pay-off and college scholarships for the survivors of first responders killed in the line of duty.


About Tunnels 2 Towers

Born from the tragedy of 9/11, the Tunnel to Towers Foundation carries forward a legacy of courage and heroism. Built upon the mantra, “While we have time, LET US DO GOOD,” the Foundation supports our nation’s fallen and catastrophically injured first responders, military heroes and their families. For more information, visit


About Serta Simmons Bedding, LLC

 Serta Simmons Bedding, LLC is a leading sleep company and one of the largest manufacturers, marketers and suppliers of mattresses and sleep solutions in North America. Based in Atlanta, SSB owns and manages two of the best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. SSB operates 27 plants in the U.S. and Canada. For more information about SSB and its brands, visit

Furniture Industry News and in depth magazine articles for the furniture retail, furniture manufacturers, and furniture distributors.

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